The 2024 planting season brings with it a number of key trends. Firstly, digitalization and innovation are becoming more widespread, driving increased production efficiency. Second, sustainable agriculture is becoming a priority, with farmers shifting to organic methods and minimizing the use of chemical fertilizers. Finally, climate change adaptation becomes an integral part of the strategy, with farmers adapting to new climatic conditions and choosing more resilient crop varieties. The 2024 planting season presents challenges and opportunities for the agricultural industry, requiring strong innovation and strategic resource management.